One day in market. 372,526 Texans reached.

Rally's paid launch has been live a little over 24 hours. Here's what it has already earned — and what it teaches us about your message going forward.

The winnerFriend Cowboy Hat — 0.74% click rate

Best valueReal photos — $1.45 a click

Sweet spotMen 25–34 — $1.41 a click

454 clicks

557 clicks — your #1

$1.43 a click — best value

Media spend$4,414USD, day one

People reached372,526Unique Texans

Clicks to sign up2,599$1.70 per click

Ads seen per person1.17×Most saw just one

Pull-through1 in 168Views that became clicks

One in every 168 views became a click.

Every figure below is one time a Rally ad was seen. The highlighted figure clicked through to sign up.

Pull-through rateOne figure = one view

2,599 people clicked through to Rally's signup page in a day.

Each click cost $1.70.

Frequency stayed light at 1.17×.

Most Texans saw one ad in 24 hours. There is room to scale the winners before fatigue sets in.

Referral framing and the plain offer won the board.

All twelve ads, ranked by link clicks. Each card shows the exact creative that ran, with badges for what scales and what rests.

Top 3#1

Bold Type

Friend Cowboy Hat

557

The strongest click rate in the account — 0.74% against a 0.60% average.
557 clicks · $1.80 per click

Top 3#2

Rally

$25 for 1 Hour

454

Second in volume at $1.56 a click. The plain offer works.
454 clicks · $1.56 per click

Top 3#3

Image-Led

$25 Men Photo

361

Cheapest clicks of the three biggest ads — $1.43 each.
361 clicks · $1.43 per click

In rotation#4

Rally

1 Hour $150

294

Steady volume at $1.59 a click.
294 clicks · $1.59 per click

In rotation#5

Rally

1 Hour $150 V2

188

Second-cheapest click in the account at $1.41.
188 clicks · $1.41 per click

In rotation#6

Image-Led

$25 Women Photo

162

The photo approach holds for women at $1.50 a click.
162 clicks · $1.50 per click

In rotation#7

Rally

Bring a Friend

134

The cheapest click in the account at $1.37.
134 clicks · $1.37 per click

Resting#8

Bold Type

Earn $25 Red

$1.95 a click, 19% above the campaign average.
80 clicks · $1.95 per click

Resting#9

Bold Type

Y'all Ready

The weakest click rate of the qualifying ads.
70 clicks · $2.26 per click

Resting#10

Bold Type

Inflation Blue

The news angle cost a third more per click.
51 clicks · $2.13 per click

Resting#11

Rally

Inflation

Below the volume floor. Read directionally.
36 clicks · $2.13 per click

Resting#12

Bold Type

Friend Teal

The priciest click, on the smallest spend.
15 clicks · $3.38 per click

Friend Cowboy Hat had the strongest pull per view.

A 0.74% click rate against the 0.60% campaign average. Referral framing also owns the account's cheapest click — Bring a Friend at $1.37.

Real photos stretched the budget furthest.

The same offer ran through three creative treatments, each with its own budget. Cost per click is the fairest judge.

Cost per click by treatmentLower is better

T1Rally

$1.54

T2Bold Type

$1.91

T3Real Photos

$1.45

Best

Rally house style

Carried the volume

1,106 clicks · $1.54 per click · 0.59% click rate The brand look drove almost half of all clicks at a good price.

Bold type

Strong pull, high cost

773 clicks · $1.91 per click · 0.65% click rate The best click rate of the three looks, but the most expensive clicks. It keeps one job: Friend Cowboy Hat.

Real photos

Cheapest clicks

523 clicks · $1.45 per click · 0.56% click rate Everyday Texan faces bought the cheapest clicks on the smallest budget.

Bold type pulled hard but paid for it.

The best click rate of the three looks, yet the priciest delivery made its clicks cost $1.91. It keeps one job next flight: Friend Cowboy Hat.

Men 25–34 clicked most and cost least.

Who clicked and what each click cost — plus two ads where the audience split was too big to ignore.

Every 100 clicks — who they came fromOne figure = 1 click in 100

Men — 1,208 clicks · $1.48 each Women — 1,180 clicks · $1.80 each

Clicks by ageOne figure ≈ 50 clicks

18-24

469 clicks · $1.61 each

25-34

1,086 clicks · $1.59 each

35-44

805 clicks · $1.71 each

45-54

42 clicks · $1.91 each

Unknown age and gender segments (14 clicks, $28.84) excluded.

Cost gap

Men clicked for 32¢ less

$1.48 per click for men vs $1.80 for women — and men were cheaper in every age band.

Cost by age

Under-35s clicked cheapest

$1.59–$1.61 per click for 18–34, against $1.71 for 35–44 and $1.91 for 45–54.

The sweet spot

Men 25–34

The most clicks and the cheapest clicks, at the same time.

577Clicks — most of any group

$1.41Per click — best in account

0.67%Click rate — account high

Friend Cowboy Hat · click rate by genderCells ≥ $40 spend

The biggest ad is really a men's ad.

Men

0.87% · $1.45

Women

0.63% · $2.19

Same creative, 38% stronger pull with men — and each click 74¢ cheaper. Aim it accordingly.

$25 Women Photo · click rate by ageCells ≥ $40 spend

The women-photo ad lands youngest.

18–24

0.64% · $1.24

25–34

0.52% · $1.63

35–44

0.43% · $2.04

Under-25s clicked at nearly 1.5× the rate of 35–44, at 80¢ less per click. Aim it younger next flight.

Say the offer, show real faces, reward the referral.

What day one tells us about how Rally's message lands — in and beyond paid ads.

Say the offer outright

"$25 for one hour" out-pulled every clever angle. Say the offer plainly, and say it first.

454 clicks · 0.71% click rate

Referrals bring the cheapest clicks

"Bring a friend, you both get paid" produced the top click rate and the cheapest click in the account.

0.74% best rate · $1.37 best click

Real faces stretch dollars

Photos of everyday Texans bought attention for about 20% less than designed graphics — and a full third less than the boldest ones.

$8.20 vs $10.40 per 1,000 views

Skip the news angle

Inflation-themed ads cost about a third more per click. The audience answers the offer, not the argument.

$2.13 vs $1.62 per click

Young men are the low-cost core

Men 18–34 clicked cheapest of anyone. Women respond best to photos and the house style.

$1.45 blended for men 18–34

There is room to scale

Most people saw one ad in 24 hours. Spend can rise before the audience wears thin.

1.17× average frequency

Flight two doubles down on what worked.

Concentrate budget on what worked and rest what didn't. The split we recommend:

45·35·20Flight two split

Rally house style — 45%The proven workhorses: the plain $25 offer, both $150 messages, Bring a Friend.

Real photos — 35%The cheapest clicks in the account earn a much bigger seat.

Bold type — 20%Held to its one star: Friend Cowboy Hat.

Flight two guardrails

$1.47Target blended cost per click — the rate the four workhorses already earn.

1.17×Day-one frequency baseline. Watch it weekly as budget concentrates.

5 restingUnderperformers paused; three unused variants ready to rotate in.

SignupsCount people in the door — not just clicks — so flight two optimizes to what matters.

Full ad-by-ad numbers

Ad	Treatment	Spend	Views	Clicks	Click rate	Per click
Friend Cowboy Hat	T2 (Bold Type)	$1,004.87	75,492	557	0.74%	$1.80
$25 for 1 Hour	T1 (Rally)	$707.83	63,500	454	0.71%	$1.56
$25 Men Photo	T3 (Image-Led)	$517.49	63,506	361	0.57%	$1.43
1 Hour $150	T1 (Rally)	$466.02	56,761	294	0.52%	$1.59
1 Hour $150 V2	T1 (Rally)	$265.40	33,597	188	0.56%	$1.41
$25 Women Photo	T3 (Image-Led)	$242.90	29,280	162	0.55%	$1.50
Bring a Friend	T1 (Rally)	$183.83	23,314	134	0.57%	$1.37
Earn $25 Red	T2 (Bold Type)	$155.88	15,914	80	0.50%	$1.95
Y'all Ready	T2 (Bold Type)	$158.38	14,708	70	0.48%	$2.26
Inflation Blue	T2 (Bold Type)	$108.68	9,155	51	0.56%	$2.13
Inflation	T1 (Rally)	$76.71	9,188	36	0.39%	$2.13
Friend Teal	T2 (Bold Type)	$50.73	3,945	15	0.38%	$3.38

Headline totals are account-level ($4,414.03 · 2,599 clicks). Ad and audience figures use Meta's attributed breakdowns ($3,938.72 · 2,402 clicks); Meta can't tie every dollar to a specific ad and person, so the two are shown separately and never added. "Views" = impressions. Every rate is recomputed from raw sums and independently validated.