One day in market. 372,526 Texans reached.

Rally's paid launch has been live a little over 24 hours. Here's what it has already earned — and what it teaches us about your message going forward.

The winnerFriend Cowboy Hat — 0.74% click rate

Best valueReal photos — $1.45 a click

Sweet spotMen 25–34 — $1.41 a click

454 clicks

557 clicks — your #1

$1.43 a click — best value

Media spend$4,414USD, day one

People reached372,526Unique Texans

Clicks to sign up2,599$1.70 per click

Ads seen per person1.17×Most saw just one

Pull-through1 in 168Views that became clicks

One in every 168 views became a click.

Every figure below is one time a Rally ad was seen. The highlighted figure clicked through to sign up.

Pull-through rateOne figure = one view

2,599 people clicked through to Rally's signup page in a day.

Each click cost $1.70.

Frequency stayed light at 1.17×.

Most Texans saw one ad in 24 hours. There is room to scale the winners before fatigue sets in.

Referral framing and the plain offer won the board.

All twelve ads, ranked by link clicks. Each card shows the exact creative that ran, with badges for what scales and what rests.

Top 3#1

Bold Type

Friend Cowboy Hat

557

The strongest click rate in the account — 0.74% against a 0.60% average.
557 clicks · $1.80 per click

Top 3#2

Rally

$25 for 1 Hour

454

Second in volume at $1.56 a click. The plain offer works.
454 clicks · $1.56 per click

Top 3#3

Image-Led

$25 Men Photo

361

Cheapest clicks of the three biggest ads — $1.43 each.
361 clicks · $1.43 per click

In rotation#4

Rally

1 Hour $150

294

Steady volume at $1.59 a click.
294 clicks · $1.59 per click

In rotation#5

Rally

1 Hour $150 V2

188

Second-cheapest click in the account at $1.41.
188 clicks · $1.41 per click

In rotation#6

Image-Led

$25 Women Photo

162

The photo approach holds for women at $1.50 a click.
162 clicks · $1.50 per click

In rotation#7

Rally

Bring a Friend

134

The cheapest click in the account at $1.37.
134 clicks · $1.37 per click

Resting#8

Bold Type

Earn $25 Red

$1.95 a click, 19% above the campaign average.
80 clicks · $1.95 per click

Resting#9

Bold Type

Y'all Ready

The weakest click rate of the qualifying ads.
70 clicks · $2.26 per click

Resting#10

Bold Type

Inflation Blue

The news angle cost a third more per click.
51 clicks · $2.13 per click

Resting#11

Rally

Inflation

Below the volume floor. Read directionally.
36 clicks · $2.13 per click

Resting#12

Bold Type

Friend Teal

The priciest click, on the smallest spend.
15 clicks · $3.38 per click

Friend Cowboy Hat had the strongest pull per view.

A 0.74% click rate against the 0.60% campaign average. Referral framing also owns the account's cheapest click — Bring a Friend at $1.37.

Real photos stretched the budget furthest.

The same offer ran through three creative treatments, each with its own budget. Cost per click is the fairest judge.

Cost per click by treatmentLower is better

T1Rally

$1.54

T2Bold Type

$1.91

T3Real Photos

$1.45

Best

Rally house style

Carried the volume

1,106 clicks · $1.54 per click · 0.59% click rate The brand look drove almost half of all clicks at a good price.

Bold type

Strong pull, high cost

773 clicks · $1.91 per click · 0.65% click rate The best click rate of the three looks, but the most expensive clicks. It keeps one job: Friend Cowboy Hat.

Real photos

Cheapest clicks

523 clicks · $1.45 per click · 0.56% click rate Everyday Texan faces bought the cheapest clicks on the smallest budget.

Bold type pulled hard but paid for it.

The best click rate of the three looks, yet the priciest delivery made its clicks cost $1.91. It keeps one job next flight: Friend Cowboy Hat.

Men 25–34 clicked most and cost least.

Who clicked and what each click cost — plus two ads where the audience split was too big to ignore.

Every 100 clicks — who they came fromOne figure = 1 click in 100

Men — 1,208 clicks · $1.48 each Women — 1,180 clicks · $1.80 each

Clicks by ageOne figure ≈ 50 clicks

18-24

469 clicks · $1.61 each

25-34

1,086 clicks · $1.59 each

35-44

805 clicks · $1.71 each

45-54

42 clicks · $1.91 each

Unknown age and gender segments (14 clicks, $28.84) excluded.

Cost gap

Men clicked for 32¢ less

$1.48 per click for men vs $1.80 for women — and men were cheaper in every age band.

Cost by age

Under‑35s clicked cheapest

$1.59–$1.61 per click for 18–34, against $1.71 for 35–44 and $1.91 for 45–54.

The sweet spot

Men 25–34

The most clicks and the cheapest clicks, at the same time.

577Clicks — most of any group

$1.41Per click — best in account

0.67%Click rate — account high

Friend Cowboy Hat · click rate by genderCells ≥ $40 spend

The biggest ad is really a men's ad.

Men

0.87% · $1.45

Women

0.63% · $2.19

Same creative, 38% stronger pull with men — and each click 74¢ cheaper. Aim it accordingly.

$25 Women Photo · click rate by ageCells ≥ $40 spend

The women‑photo ad lands youngest.

18–24

0.64% · $1.24

25–34

0.52% · $1.63

35–44

0.43% · $2.04

Under-25s clicked at nearly 1.5× the rate of 35–44, at 80¢ less per click. Aim it younger next flight.

Say the offer, show real faces, reward the referral.

What day one tells us about how Rally's message lands — in and beyond paid ads.

Say the offer outright

"$25 for one hour" out-pulled every clever angle. Say the offer plainly, and say it first.

454 clicks · 0.71% click rate

Referrals bring the cheapest clicks

"Bring a friend, you both get paid" produced the top click rate and the cheapest click in the account.

0.74% best rate · $1.37 best click

Real faces stretch dollars

Photos of everyday Texans bought attention for about 20% less than designed graphics — and a full third less than the boldest ones.

$8.20 vs $10.40 per 1,000 views

Skip the news angle

Inflation-themed ads cost about a third more per click. The audience answers the offer, not the argument.

$2.13 vs $1.62 per click

Young men are the low‑cost core

Men 18–34 clicked cheapest of anyone. Women respond best to photos and the house style.

$1.45 blended for men 18–34

There is room to scale

Most people saw one ad in 24 hours. Spend can rise before the audience wears thin.

1.17× average frequency

Flight two doubles down on what worked.

Concentrate budget on what worked and rest what didn't. The split we recommend:

45·35·20Flight two split

Rally house style — 45%The proven workhorses: the plain $25 offer, both $150 messages, Bring a Friend.

Real photos — 35%The cheapest clicks in the account earn a much bigger seat.

Bold type — 20%Held to its one star: Friend Cowboy Hat.

Flight two guardrails

$1.47Target blended cost per click — the rate the four workhorses already earn.

1.17×Day-one frequency baseline. Watch it weekly as budget concentrates.

5 restingUnderperformers paused; three unused variants ready to rotate in.

SignupsCount people in the door — not just clicks — so flight two optimizes to what matters.

Full ad-by-ad numbers

Ad	Treatment	Spend	Views	Clicks	Click rate	Per click
Friend Cowboy Hat	T2 (Bold Type)	$1,004.87	75,492	557	0.74%	$1.80
$25 for 1 Hour	T1 (Rally)	$707.83	63,500	454	0.71%	$1.56
$25 Men Photo	T3 (Image-Led)	$517.49	63,506	361	0.57%	$1.43
1 Hour $150	T1 (Rally)	$466.02	56,761	294	0.52%	$1.59
1 Hour $150 V2	T1 (Rally)	$265.40	33,597	188	0.56%	$1.41
$25 Women Photo	T3 (Image-Led)	$242.90	29,280	162	0.55%	$1.50
Bring a Friend	T1 (Rally)	$183.83	23,314	134	0.57%	$1.37
Earn $25 Red	T2 (Bold Type)	$155.88	15,914	80	0.50%	$1.95
Y'all Ready	T2 (Bold Type)	$158.38	14,708	70	0.48%	$2.26
Inflation Blue	T2 (Bold Type)	$108.68	9,155	51	0.56%	$2.13
Inflation	T1 (Rally)	$76.71	9,188	36	0.39%	$2.13
Friend Teal	T2 (Bold Type)	$50.73	3,945	15	0.38%	$3.38

Headline totals are account-level ($4,414.03 · 2,599 clicks). Ad and audience figures use Meta's attributed breakdowns ($3,938.72 · 2,402 clicks); Meta can't tie every dollar to a specific ad and person, so the two are shown separately and never added. "Views" = impressions. Every rate is recomputed from raw sums and independently validated.

End-of-flight paid media report · July 22–August 11, 2026

The flight found a scalable recruitment model.

Paid social added 302 signups to the program and generated 150 voter-file matches at approximately $67 each—about 55% below the prior $148 benchmark on a raw-media basis. The clearest message lesson: make the immediate $25 benefit unmistakable, then use stronger prequalification to improve match quality.

Successful testMatched cost beat the benchmark by ~55%

Message winner“$25 for 1 Hour”

Creative winnerDirect offer + real photo

Paid-social backend result302 signups

150Voter-file matched

49.7%Reported match rate

80Attended

23.9%Reported completion rate

The flight validated paid social as an efficient recruitment channel. The next step is to preserve that scale while improving how prospects self-identify before signup.

Impressions1,325,194$7.59 per thousand

People reached642,790Unique people

Link clicks14,6691.11% link CTR

Cost per link click$0.69Down 59.6% vs Day 1

Average frequency2.06×Across the full cycle

From launch signal to scaled proof

Performance strengthened as delivery concentrated.

The early test surfaced several promising directions. Following the client-directed decision to narrow the rotation, the remaining budget produced much deeper learning on a small core of messages—and click volume grew far faster than spend.

Day 1 → full cycleAccount-level Meta results

Media investment

BaselineDay 1

2.3× Day 1Full cycle

+128%

Reach

372,526Day 1

642,790Full cycle

+72.5%

Link clicks

2,599Day 1

14,669Full cycle

+464%

Cost per link click

$1.70Day 1

$0.69Full cycle

−59.6%

Views per link click

168Day 1

90Full cycle

46% fewer

Frequency

1.17×Day 1

2.06×Full cycle

Monitor

Each additional link click cost about $0.47 after Day 1.

Meta generated another 12,070 link clicks at that marginal rate — roughly a third of what a Day 1 click cost. That is the clearest signal of successful optimization: the campaign did not simply spend more; it became more efficient as the selected ads accumulated delivery.

The result

The campaign cleared its matched‑acquisition goal.

Across the full flight, paid social delivered 302 signups, 150 voter-file matches and 80 attendees. The backend gives us both a strong economic result and a clear path to make the next flight even stronger.

Signups302

Paid-social-tagged records in the client backend.

Eligible212

71.1% official reported eligibility rate.

VF matched150

49.7% client-reported match rate.

Approved209

Approved records as reported by the backend.

Attended80

38.3% official reported attendance rate.

Completed≈50

Approximation from the 23.9% reported completion rate.

$33.31Raw media / signup

$67.06Raw media / VF match

$125.75Raw media / attendee

≈$201Raw media / completion

−55%Vs $148 matched benchmark

The matched cost cleared the test.

At approximately $67 per voter-file match, the flight was about 55% below the 2024 $148 benchmark and 33% below the low end of the $100–$135 target range. This is a raw-media comparison and should be treated as directional unless the historic benchmark uses the same spend definition.

Scale is proven; conversion quality is the next gain.

If the platform and backend periods and tags align, 302 signups from 14,669 link clicks imply a 2.06% blended click-to-signup rate. Better landing-page continuity, clearer qualification language and event-level tracking should help more of the campaign’s low-cost traffic become matched participants.

How paid social complements the mix

Paid social added scale and held up downstream.

Paid social brought more signups than Craigslist, in-person, email, direct mail or other/untagged sources. The rate comparison helps identify where each channel is strongest; because comparable channel costs were not supplied, it is not a cost-efficiency ranking.

Reported rates by channelMatch · attendance · completion

SMS

Match82.4%

Attend49.6%

Complete32.3%

Referral

Match67.9%

Attend54.3%

Complete41.5%

Craigslist

Match54.2%

Attend52.1%

Complete36.8%

Paid social

Match49.7%

Attend38.3%

Complete23.9%

In person

Match51.3%

Attend33.3%

Complete18.1%

Dialer

Match89.8%

Attend27.6%

Complete12.7%

All tactics

Match75.5%

Attend47.3%

Complete31.4%

The next lever is match

The 49.7% paid-social match rate trailed the 75.5% all-tactic rate. Better targeting and clearer self-qualification can address that front-end difference.

Follow-through held up

Paid social’s attendance and completion rates were 5.0 and 5.8 points above in-person, and 10.7 and 11.2 points above dialer.

Use the whole funnel

Dialer’s high match rate paired with lower attendance and completion. The strongest comparison uses cost per match, attendee and completion together.

The cross-channel efficiency thresholds are now visible.

At the current paid-social economics, another tactic would need a fully loaded cost below approximately $33 per signup, $67 per voter-file match, $126 per attendee or $201 per completion to be more efficient on the same outcome. Without those costs, this report does not call another channel cheaper or more expensive.

What landed

Immediate benefit language proved strongest at scale.

The opening test identified several plausible directions. The full flight answered the next question: which of the selected messages could keep working as delivery grew? The plain $25 offer and the men’s photo supplied the clearest scaled proof.

How to read the pause decision

After the initial review, delivery was intentionally concentrated into a smaller set of ads—principally Treatment 1, with continued delivery behind the Image-Led men’s creative; most Bold Type and other variants were paused. That focus gave the selected ads room to optimize. It also means the full-cycle totals prove scale for the ads with sustained delivery, while paused concepts remain useful early directional signals rather than full-flight head-to-head results.

$25 for 1 Hour

Scaled message winner. It grew from 454 Day 1 clicks to 5,813 while cost fell from $1.56 to $0.54. The immediate, concrete benefit was easiest to understand and act on.

5,813$0.54 CPC · 1.50% CTR

$25 Men Photo

Scaled visual winner. It grew from 361 Day 1 clicks to 5,766 and delivered the lowest scaled cost. A real face and a plainly stated benefit worked together.

5,766$0.51 CPC · 1.16% CTR

Inflation

Runway changed the read. It improved from 36 early clicks at $2.13 to 653 at $0.67. The cost-of-living frame can work when the execution is clear; it is a supporting message rather than the primary volume driver.

653$0.67 CPC · 0.93% CTR

Friend Cowboy Hat

Strong early signal. It led Day 1 with 557 clicks and a 0.74% CTR, then received little additional delivery. That preserves the referral concept as promising, but not yet proven at scale.

562$1.81 CPC · 0.74% CTR

What clearly landed

A direct, immediate $25 benefit; a real photo; and simple language. The top two ads drove 83.5% of attributed link clicks from 66.1% of attributed spend.

What stayed directional

Referral language captured attention on Day 1, and the female-photo and male-photo versions were nearly tied. The paused versions did not receive enough runway for a scaled conclusion.

What did not earn priority

“Y’all Ready,” Friend Teal and the crowded Bold Type versions were less efficient in the opening window. Treatment 1’s later Inflation result suggests execution and clarity—not the issue topic—made the difference.

“$25 for 1 Hour” was clearer than “1 Hour $150.”

Across the full attributed breakdown, the immediate offer delivered a 66% lower cost per click and 2.9× the click-through rate. The larger potential total asks the audience to do more math; the near-term $25 benefit is faster to process.

Treatment 1

Rally / house style

Links: 7,084
CPC: $0.64
CTR: 1.24%

Treatment 3 · Efficient selected creative

Image‑led

Links: 5,934
CPC: $0.53
CTR: 1.12%

Treatment 2 · Abbreviated run

Bold type

Links: 779
CPC: $1.92
CTR: 0.65%

These treatment totals reflect unequal duration and concentration, not a randomized full-flight comparison. Treatment 1 and the selected Image-Led men’s creative provide scaled evidence. Bold Type’s total largely reflects the brief opening window, so its standout referral message should be separated from the weaker surrounding variants in a future test.

Audience performance

Under‑35s brought the scale. Format decided the quality.

Cost differences by gender were driven more by auction price than by willingness to click. The strongest next audience tests pair photo-led creative with younger audiences and direct-offer creative with women 25–44.

Link clicks by age

Bars show volume. The right columns show cost per click and link CTR.

18–24

5,167$0.56 · 1.11%

25–34

5,404$0.68 · 1.15%

35–44

3,062$0.79 · 1.14%

45–54

239$0.75 · 1.41%

45–54 had the highest observed CTR but only 16,962 attributed impressions and $178 in spend. Treat it as a test cell, not a proven winner.

Best scaled cell

Men 18–24 + men photo

2,218 link clicks at $0.47 each. Men 25–34 added another 1,610 clicks at $0.50.

Strongest direct-offer fit

Women 25–44

“$25 for 1 Hour” reached 2.00% CTR with women 35–44 and 1.63% with women 25–34, both near $0.53–$0.57 per click.

Gender economics

Same response, different auction cost

Male and female link CTRs were nearly identical: 1.13% vs 1.14%. Female CPC was 25% higher because female CPM was 26% higher.

High-intent social behavior

Women shared more

Women generated 103 shares vs 55 from men despite fewer impressions—a 3.1× higher share rate per impression.

Older audiences clicked differently.

Link clicks represented 95.5% of all clicks among 18–24, but 80.7% for 25–34, 63.5% for 35–44 and 57.0% for 45–54. Older groups interacted beyond the outbound link more often, so link CPC alone understates their broader engagement—but qualified conversions still need to decide value.

Higher-match experiment

Test precision and self‑qualification in parallel.

Craigslist’s 54.2% match rate was 4.5 points above paid social. Its listing likely carried more detail, which supports a clearer self-qualification test—but different audiences and missing channel costs prevent a causal claim.

Track A

Precision list

Tighten whom the platform reaches.

Narrow and tune the audience list within platform and compliance constraints.
Keep the proven plain-offer creative so targeting is the primary variable.
Optimize and report against voter-file match or approved outcomes, not clicks alone.
Tag the track separately from every other recruitment source.

Track B

Self‑qualification

Make the desired participant profile unmistakable.

Preserve more audience scale while adding descriptive qualification language.
State clearly who the program is recruiting and what participation requires.
Carry the same specificity from ad copy through the landing-page form.
Use the Craigslist result as a hypothesis source, not a benchmark to guarantee.

Hold the rest constant; choose on quality-adjusted cost.

Keep offer, format, placement and timing as consistent as possible. Compare cost per voter-file match, approved participant, attendee and completion. Do not select a winner on click-through rate or signup volume alone.

Platform expansion

Stay concentrated now. Diversify when there is room to learn.

Meta remains the strongest near-term recruitment channel. A broader portfolio makes sense when total raw media reaches roughly $40K–$60K+ and the program can run for two to three months.

Meta$10K–$15K / flight3–4 weeksEnough volume to test multiple ads and audiences while optimizing toward registrations.Strongest near-term fit

Google Search$15K–$25K+8–12 weeksCapture existing intent; allow verification, keyword learning and bid optimization. Search volume may constrain scale.Longer-term / always-on

YouTube$10K–$20K6–12 weeksBuild recognition with video; evaluate reach, frequency, completion and assisted conversion rather than direct leads alone.Secondary awareness

Reddit$5K–$10K pilot4–8 weeksControlled community experiment requiring active monitoring, reputation management and scam-content awareness.Possible pilot

Multi-platform$40K–$60K+ total2–3 monthsGives each platform enough budget and time to optimize. Smaller splits risk starving every channel of actionable volume.Expand at scale

For another compressed recruitment flight: remain Meta-first.

Google and YouTube answer different jobs and need more runway. Reddit adds community-management obligations. Diversification should happen because the program has a longer-term objective and enough budget—not simply because another platform is available.

Flight two · $20,000 remaining

One change should lead the next flight.

There is $20,000 of budget remaining. Concentrated on Meta with a shorter path to registration, that is enough for two full flights and a genuine move in cost per qualified participant. The current export carries no ad-level conversion result, so this flight's creative findings are traffic findings — the next setup should connect each ad, audience and form path through to match, attendance and completion.

Lead recommendation

Move registration into Meta Instant Forms.

14,669 Texans clicked. If the platform and backend periods and tags align, roughly 2.06% of them completed a signup. Every one of those clicks was already paid for — the fall-off happens after the media has done its work, in the handoff from ad to website. A Meta Instant Form keeps registration inside Facebook and Instagram: the form opens in-app, Meta pre-fills name, email and phone from the profile, and the person never leaves the feed or waits on a page load.

It is the only change in this plan that costs nothing in media, needs no new creative, and compounds against every other improvement below. It also directly addresses the flight's one soft metric — the 49.7% match rate — because the qualification questions Relentless needs can live inside the form and filter before submission rather than after.

How we would run itHold audience and creative constant — "$25 for 1 Hour" in both cells — and split traffic between the Instant Form and the current website flow. Equal budget each side, no campaign budget optimization between them. Judge it on cost per voter-file match and approved participant, not on form fills, so we can show the faster path did not lower who comes through. Tag both paths separately from every other recruitment source.

What $20,000 buys

Same media efficiency, different form conversion

Form rate	Signups	Attendees	Per match
2.06% current	~600	~158	~$67
3.0%	~870	~230	~$46
4.0% target	~1,160	~307	~$35
5.0%	~1,450	~384	~$28

Projection holds this flight's blended $0.69 cost per link click, its 49.7% match rate and its 26.5% signup-to-attendance rate constant, varying only the click-to-signup step. Deliberately conservative: it uses the blended rate rather than the $0.46 the stabilized period achieved, and assumes no gain from the six tests below. Directional, not a guarantee.

Even at today's match rate, hitting the 4% target would put cost per voter-file match roughly 76% below the $148 benchmark.

The rest of the plan

Six supporting tests, all readable inside one flight.

Each assumes Instant Forms is live and running against the website control.

02 · Creative control

Build a true visual test

Run the exact “$25 for 1 Hour” message on a male photo, female or neutral photo, and house-style layout with balanced delivery.

Isolate the visual rather than comparing bundled concepts

03 · Message control

Offer, context, referral

Compare the plain $25 offer, a more descriptive qualification/context version, and explicit referral mechanics in the same visual system.

Give the promising early ideas a fair controlled read

04 · Audience routing

Match format to response

Dedicate a photo-led cell to under-35 audiences and a direct-offer cell to women 25–44. Keep 45–54 exploratory.

Audience × creative cells, not broad averages

05 · Higher-match experiment

Precision list vs self‑qualification

Run Track A and Track B from the section above as parallel cells inside flight two, both routed through the Instant Form. Craigslist's 54.2% match rate is the hypothesis source, not a guaranteed benchmark.

Choose on quality-adjusted cost, not click-through rate

06 · Budget structure

$12K then $8K, back to back

A $12,000 flight over three to four weeks to settle Instant Forms and the match test, then $8,000 behind whichever structure wins. Within each flight, 75–80% behind the proven plain-offer and photo winners and 20–25% on equal-budget tests with a pre-agreed minimum delivery threshold.

Preserve operational flexibility while creating a fair read

07 · Measurement

Close the outcome loop

Add per-ad UTMs, signup and qualified events, and offline or Conversions API feedback for VF match, approval and completion.

Cost per purchase is blank in the current Meta export

Why $20,000 should stay on Meta.

Meaningful platform expansion needs roughly $40K–$60K in raw media across two to three months so each channel gets enough spend to optimize. Split three or four ways, $20,000 underfunds every one of them and gives up the audience, creative read and retargeting pool Meta has already built. We would revisit the moment the budget picture changes.

Use the stabilized period as the next pacing baseline.

July 29 carried unusually high launch-period costs. From July 31 through August 4, the attributed breakdown stabilized near a $0.46 CPC, 1.39% link CTR and $6.35 CPM—much more representative starting benchmarks for the next flight.

View complete client-backend channel table

Channel	Signups	Eligible	Eligibility	VF matched	Match	Approved	Attended	Attendance	Completion
Email	34	34	100.0%	27	79.4%	34	34	100.0%	58.8%
Referral	2,064	1,429	83.3%	1,402	67.9%	1,403	762	54.3%	41.5%
Craigslist	227	165	73.0%	123	54.2%	163	85	52.1%	36.8%
SMS	3,772	3,348	89.1%	3,109	82.4%	3,330	1,653	49.6%	32.3%
Other / untagged	207	85	75.2%	134	64.7%	83	37	44.6%	25.3%
Direct mail	17	16	94.1%	12	70.6%	16	8	50.0%	25.0%
Paid social	302	212	71.1%	150	49.7%	209	80	38.3%	23.9%
In person	355	250	76.7%	182	51.3%	249	83	33.3%	18.1%
Dialer	927	737	80.0%	832	89.8%	733	202	27.6%	12.7%
All tactics	7,905	6,276	84.7%	5,971	75.5%	6,220	2,944	47.3%	31.4%

Reading the backend correctly. The screenshot’s reported eligibility rates do not always equal the adjacent eligible count divided by signups, which indicates an undisclosed, deduplicated or known-status denominator. This report preserves the client’s official percentages. Match and attendance rates do reconcile with the displayed counts. Email (34 signups) and direct mail (17) are too small for broad performance conclusions.

View complete Meta creative leaderboard

Ad	Attributed spend	Impressions	Link clicks	Link CTR	Cost / link click
$25 for 1 Hour	$3,156.26	388,530	5,813	1.496%	$0.543
$25 Men Photo	$2,924.90	498,876	5,766	1.156%	$0.507
Inflation	$436.63	70,369	653	0.928%	$0.669
Friend Cowboy Hat	$1,016.13	75,712	562	0.742%	$1.808
1 Hour $150	$468.52	56,869	294	0.517%	$1.594
1 Hour $150 V2	$269.05	33,662	190	0.564%	$1.416
$25 Women Photo	$242.97	29,288	162	0.553%	$1.500
Bring a Friend	$184.18	23,334	134	0.574%	$1.375
Earn $25 Red	$156.98	15,967	81	0.507%	$1.938
Y'all Ready	$159.42	14,734	70	0.475%	$2.277
Friend Cowboy Hat V2	$16.01	2,248	69	3.069%	$0.232
Inflation Blue	$109.22	9,173	51	0.556%	$2.142
Friend Teal	$50.89	3,954	15	0.379%	$3.393
$25 Men Photo V1	$3.49	457	6	1.313%	$0.582
Friend Cowboy Hat V7	$1.22	177	6	3.390%	$0.203
Yall Ready	$0.11	31	1	3.226%	$0.110

Extremely low-spend variants can show spectacular rates by chance. Friend Cowboy Hat V2/V7 and the one-click Yall Ready row are reported for completeness but are not treated as winners. The scaled conclusions rely on ads with meaningful delivery.

View age and gender performance tables

Age	Attributed spend	Impressions	Link clicks	Link CTR	Cost / link click	CPM
18–24	$2,909.61	467,292	5,167	1.106%	$0.563	$6.23
25–34	$3,681.47	471,639	5,404	1.146%	$0.681	$7.81
35–44	$2,426.54	267,451	3,062	1.145%	$0.793	$9.07
45–54	$178.23	16,962	239	1.409%	$0.746	$10.51

Gender	Attributed spend	Impressions	Link clicks	Link CTR	Cost / link click	CPM	Shares
Male	$5,138.09	749,736	8,475	1.130%	$0.606	$6.85	55
Female	$3,960.02	459,520	5,236	1.139%	$0.756	$8.62	103
Unknown	$97.87	14,125	162	1.147%	$0.604	$6.93	0

View Meta data basis and limitations

Headline Meta totals come from the account-level total row: 642,790 reach, 1,325,194 impressions, 14,669 link clicks, $0.6858 CPC, 2.0616 frequency and $7.591 CPM. Raw spend is inferred and cross-checked from both clicks × CPC and impressions × CPM. Detailed ad, treatment and demographic rows cover 91.4% of headline spend, 92.3% of impressions and 94.6% of link clicks; those sections are therefore labeled as Meta-attributed breakdowns and are not added to headline totals. The account headline range is July 22–August 11; detailed rows appear only for July 28–29 and July 31–August 4. Backend and platform comparisons are blended unless cohort dates and tags are confirmed.